Episode 46 – How To Increase Your Sales With Influence

I’m the last person (if you are, you need to change that). I finally took the time to listen to Robert Cialdini’s book, Influence

And it is great. I already knew the concept of triggers. But there’s another world in this book. 

In this episode we look at:

  • Reciprocity
  • Commitment & Consistency
  • Social Proof
  • Likeability
  • Authority
  • Scarcity

What does each of these triggers mean? How can you use it in your business? 

I’ll provide some explanations and examples for you today. Check it out!

Show Notes

[00:45] Intro to Influence by Robert Cialdini, and triggers

[02:50] The Mouthwash Tangent… 

[04:00] The 6 triggers for greater influence

[05:20] Reciprocity trigger – give value to get value

[08:20] Commitment & Consistency trigger

[11:45] How I use Click To Tweet to get a commitment

[12:50] Social Proof Trigger and testimonials

[16:42] The Testimonial Cruncher, how to get plenty of testimonials

[24:40] Likeability trigger – don’t be a corporation

[27:20] Authority trigger, how to be an important person to your audience

[31:00] How you can get interviews that will increase your authority

[33:32] Scarcity trigger, “Don’t miss this amazing opportunity!”

[37:00] Best practices for using triggers

Show Links

 

Check out this episode!

Episode 43 – 5 Tips for Great Customer Service

I honestly thought it was just a job. Paying the bills til I could get back to doing what I loved. 

But years later, I can tell you that working for the customer service department of Capital One for a few months was an incredibly valuable experience. I learned so much about how to handle people.

In this episode of the Webinar Marketing Podcast, we’re talking a little customer service. Listen to the episode to hear my 5 tips on better customer service…

  1. Make sure you both understand the problem
  2. Be empathetic to the customer’s problem
  3. Avoid using the word “YOU” or “YOUR”
  4. If it’s a little thing, let it go.
  5. Keep your customers in the loop

These are just a few little tips that can help your customer service. What’s your best customer service tip? Leave a comment!

Check out this episode!

Episode 42 – 7 Selling Tips for Non-Sleazebags

There’s so much information out there today on selling. It’s easy to lose your way.

There are some pretty sweet tips and tricks that work. Once. Then the person you ‘tricked’ realizes it. And you never make the sale again.

In a well-run business, most of your sales will come from repeat customers, not first time buyers. That’s because you build a relationship with your newest customers.

You even build relationships with people who are NOT your customers. They may not buy, but they may spread the word to someone who WILL.

So when it’s time to close the sale in your webinar… don’t be a salesy sleazebag! In Episode 41 of the Webinar Marketing Podcast, I’m giving you 7 tips on how to NOT be sleazy when you sell…

  1. Give huge value. Alway over-deliver on the education.
  2. Don’t make your webinar all about you.
  3. Don’t use a pre-planned ‘act’ to get yourself over.
  4. Be proud of your offer… but not surprised.
  5. Think long-term. Build relationships.
  6. Only make claims you can back up.
  7. Ask yourself, would I be happy if my mom bought this?

Show Links

Check out this episode!

Episode 41 – How to Present From a Position of Power


Want to maximize your next webinar’s impact? You have to show people you know what you’re doing. 

That means confidence. Not overbearing confidence, of course. Just knowing that you are the right person to help the people in your audience. 

Here’s 5 tips for making sure your audience knows you are the Expert!

  1. Believe in your own product. Don’t sell it if it isn’t great.
  2. Rehearse your presentaion. Not to the point of being robotic, but make sure you aren’t reading off your slides.
  3. Meditate before the event on how much you will be helping people.
  4. Ask some questions and answer some questions from your audience before the presentation gets started, to get into a natural flow.
  5. Don’t look at the attendance. Present as if whoever’s there, is important. The number does not matter.

Want to launch your first webinar? Check out http://joedaniel.com/launch to sign up for my Live, Free Webinar that’s coming up!

Check out this episode!

Episode 40 – 7 Tips For Increasing Your Sales This Year

The New Year is finally here! And we all want to grow our businesses in 2015.

Whether you’re just starting out, or your business is bursting at the seams… more sales are probably a part of your plan.

Check out these 7 Tips I’m discussing in this episode of the Webinar Marketing Podcast…

  1. Research Your Customers
  2. Lower Your Price
  3. Raise Your Price (yes, they both work!)
  4. Offer Special Bonuses
  5. Offer a Little More of You
  6. Sell From a Position of Power
  7. Bundling!

Ready to make a big splash in your market in 2015? Jump on board with The Webinar Marketing Podcast!

Check out this episode!