Episode 45 – Is Your Webinar Host Shiny Enough?

I recently read a great article from Ken Molay that centers around one answer, to one question, from the CMO at ON24. And it really illustrates what you need to be looking for in your webinar hosting.

In fact, this article tells you all you need to know about your actual webinar presentation. Basically, it is this – can you connect with your audience?

Ken writes The Webinar Blog, and you can read this article here.

ON24 is a webinar hosting service – and not one I recommend for you or me, since I don’t think they’re in our price range – that’s looking forward. To creating new problems for you, and solving them.

Remember my podcast on how to be a problem solver?

OK, so the deal is this. Ken Robinson from ON24 (there’s two Ken’s in this story, no Barbie… hang with me) basically says that his company’s biggest issue is that webinars are old technology. And they need to find a way to make it seem new. To solve a new problem.

I get that. Telephones were old technology. Someone had to make them new. 20 years (or much more) later, we’re walking around with an iPhone.

I don’t know where that takes Webinars, but it’s not coming up with a bunch of shiny add-ons. We need simple. We need “get out of my way so I can connect with my customers!” technology.

Alright well shiny add-on’s worked for iPhone. Bad example. Music would be a better example. Remember records? CDs? Now we have MP3s. No wrappers or special inserts. Just music.

So listen to Episode 45 and tell me what you think. Is your webinar host ‘too shiny’?

Check out this episode!

3 thoughts on “Episode 45 – Is Your Webinar Host Shiny Enough?”

  1. Joe, I’ve listened to a bunch of webinars, and still am amazed by the number of big names who have real technical problems even with larger hosting services like Go to Meeting. As an example the host’s powerpoint couldn’t be seen. In trying to solve this he dumped out, Re-logged in, which meant all the listeners were dropped and had to re-log in, then it still didn’t solve the problem. I’m just amazed that someone can pay real money to an established company and still have things turn out to be such a mess. I haven’t held a webinar yet, but man am I gun-shy in light of these experiences!

    1. Eric, I agree with you. It is a scary part of hosting webinars. I’ll give you the numbers though – I’ve had 3 of those experiences out of over 150 webinars now. One was on AnyMeeting (no sound), one on GoToMeeting (internet outage, totally not their fault), and one on WebinarJam (no sound).

      Both of the sound issues have one thing in common. I did not get on and TEST early enough. You need to jump on 15 minutes ahead of time and try out your screencast and microphone. I’ll have a friend log in and just tell me if they can hear me, OR I’ll just log in my iPad and test it that way.

      The internet issue was lesson not to host a webinar on the crappy internet my parent’s house had at the time.

      The point is, you can largely avoid those major issues on ANY of the available hosting services, big or small, with a little smart prep work. It is not always possible for me to do that, but I have never had a microphone that was working at the start, go out on me. (and never had screen sharing problems)

  2. Eric, I agree with you. It is a scary part of hosting webinars. I’ll give you the numbers though – I’ve had 3 of those experiences out of over 150 webinars now. One was on AnyMeeting (no sound), one on GoToMeeting (internet outage, totally not their fault), and one on WebinarJam (no sound).

    Both of the sound issues have one thing in common. I did not get on and TEST early enough. You need to jump on 15 minutes ahead of time and try out your screencast and microphone. I’ll have a friend log in and just tell me if they can hear me, OR I’ll just log in my iPad and test it that way.

    The internet issue was lesson not to host a webinar on the crappy internet my parent’s house had at the time.

    The point is, you can largely avoid those major issues on ANY of the available hosting services, big or small, with a little smart prep work. It is not always possible for me to do that, but I have never had a microphone that was working, go out on me.

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