Episode 23 – Building Your Sales Funnel Around Webinars

14895709353_cb99bf4eab_zWebinars can be a major part of building your business and creating sales. But they are only a part.

The Email list is still your best bet for getting more sales. The magic is all in getting potential customers onto your email list.

So we’re talking about the sales funnel. The basics of building a business.

It all starts with being seen. Social media, blogging, YouTube videos, a podcast…. how can you be seen? Are you going to be everywhere, or dominate one platform?

Then it’s time to get them back to the opt-in form. Get the email address! Here’s where Webinars come in. Are you going to give something away for free?

Once they’re on the list, or signed up for your webinar, it’s time to start… building relationships! Don’t jump the gun on sales.

Build relationships, build trust. Give value to get value.

And then once you make the sale, keep giving value. Keep building trust. Past customers are your best bet for buying again.

Webinars are an important part of your business, if you decide to use them… but they won’t make you a fortune on their own.

 

Photo by John Twohig BY-NC-ND 2.0

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