Episode 32 – 8 Sure Fire Ways to Ruin Your Webinar

15127287270_82544b9a38_zYou’re an expert in your field. Charismatic. Charming.

You have a great product, and a big list. Tons of people are registered for your next webinar.

How can you possibly mess this up?

Well… there’s a few ways. Listen to Episode 32 of the Webinational Webinar Podcast to find out the mistakes you need to avoid.

For starters, get a calendar. Nix that, just send a reminder on your phone or in Google Calendar. Don’t be late.

Be prepared to give more than you think you should. That’s always the rule. Making sales is a value for value exchange. Don’t skimp on the value.

You got ’em registered, but when you set up that registration email sequence… did you set up the reminders too? You should. Most people don’t set a reminder in their calendar.

Make sure you deliver on your promises. If you advertise a topic, you better be focused on that topic. No bait & switch tactics, time share guy.

On that same note… you better be able to back up everything you claim. Don’t tell someone it’s going to be easy, if you know it isn’t.

Be sure to capture email addresses. Not every will buy.

At least, not at the end of the webinar. But you can hit them up again and again with your awesome, valuable content. You just need an email address.

We hate to do it, but you have to sell at some point too. A common mistake is to keep spewing value for 2 hours.

There’s a significant drop off in most webinars after one hour of content. That means people are enthralled by you enough to sit and listen for one hour.

Then they leave, and you never deliver the pitch. Big mistake. Ask for the sale if you ever want to get it!

Finally, do not insult your audience. This is your tribe, your people. They believe you have something positive to offer to the world.

More importantly, you have something to offer them. And, of course, you hope they’ll want to offer you something (money). So take care of them!

Don’t be a jerk. That’s a general rule in life.

Want to deliver a killer webinar to boost your business? And do it in about a month? Check my training course, Webinar Countdown.

Photo by Amy Alethia Cahill

Episode 31 – Launch Your First Webinar!

Webinars should be a piece of your marketing platform. They’re just too valuable to not be.

But you’re finding it a little intimidating to jump in, right? That’s OK. Here’s a few slivers of advice for anyone looking to dive into webinars.

It doesn’t have to be scary. It should be exciting. Webinars are fun!!

Join me for Episode 31 when we talk about Launching Your First Webinar… and announce the upcoming webinar by the same title!

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Launch Your First Webinar promotional video

As I mentioned in the show, I have no connection to Vidra or the company that makes it. Just thought it was worth sharing!
Photo by Steve Jurvetson

Episode 30 – 6 Webinar Metrics that Matter

6981869529_471ca39e67_zYou can spend all day looking at numbers. You can spend all day wasting your time in lots of other, more exciting ways too.

So quit wasting time. Here’s the 6 Webinar Metrics that Matter. The one’s you need to be looking at to determine if your most recent webinar was a success.

It all comes down to who showed up and who made a purchase, ultimately. But to make continual improvements, you have to dig a little deeper.

Listen to Episode 30 of the Webinational Webinar Podcast to see exactly which metrics to spend your time on, and what you can learn from each.

Photo by CyprusPictures

Episode 29 – How Social Presence Increases Webinar Value

Laptop and BeerThe Online Education community is way ahead of us in webinar research. They don’t call it that… but the research is there.

And that doesn’t mean they’re better at it than the internet marketers out there. They just look at different metrics.

Like, we look at dollars and cents – they look at increased knowledge. Tests. GPAs.

To give a truly great Webinar, you need to educate your audience. Educate them like no one else can.

And you do not have the be the most knowledgeable, to be the best teacher.

In Episode 29 of the Webinational Webinar Podcast, I’m looking at research from the world of education into how we can improve the learning experience in our webinars.

It’s all about Social Presence Theory and creating a feeling of being there for your webinar attendees.

Plenty of actionable advice for you this week. Hope you enjoy it, and please leave your feedback in iTunes or email me at joe@joedaniel.com!

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Photo by Karl Baron

5 Tips for Creating Social Presence in Your Webinar

nicevirtualpresencedeviceA central idea in the study of online education versus in-person instruction has been the Social Presence Theory. Early studies often started with the bias that distance learning was inferior because it lacked the feeling of being there.

Learning is, after all, a social event. It’s not the 12th Century anymore. The educated classes are not the Monks who sit in a library all day.

Most studies on social presence and distance learning are being conducted in the education fields. I taught History and Math for 10 years, so I get into this stuff.

As for the business and marketing community, far fewer studies have been conducted – at least in the social presence field. Most of our studies tend to be focused on profits.

As in, make a profit – the attendees must have felt pretty good about the presentation.

But you aren’t out to just make a little jingle. You want to make a difference. A difference in people’s lives, a difference in your tribe.

To do that, you have to think of yourself as an educator, not a marketer. You need to understand a little bit about Social Presence Theory.

The short version is, the more people feel like they are actually with you in person instead of watching a webinar, and part of the group as a whole, the better they will learn. The more useful they see your webinar. And yes, the more they buy – at least, that seems logical.

How can you create that sense of being there? Here are 5 tips for creating a social presence for your attendees.

Have a Pre-Existing Relationship

I do use Facebook advertising to bring in new customers to my webinars. But you need to create a link with your webinar attendees.

Even if they come from an advertising stream, you need to reference webinar attendees to some more “getting to know you” materials before the webinar starts.

Those can be YouTube videos, your podcast, your articles… anything that clues them in on who you are.

Call Your Attendees by First Name

How does a teacher speak to his or her students? By first name.

Don’t answer a webinar attendee’s question by saying, “OK, we have a question from someone…”

Seems obvious, right? A lot of webinar hosts tend to just read through a list of questions, though. Don’t. Use each attendee’s first name. As often as possible.

Photo by Mitchell Joyce
Photo by Mitchell Joyce

Encourage Group Discussion

I’ve never been a fan of it… but the more I study, the more I change my thinking. Leave the chat box on.

I don’t like the idea of having some troll in my chat room while I’m doing a presentation, though. A moderator could really benefit you here. They can monitor the conversation as well as guide it (and keep up with who’s asking questions!)

This might be atypical of your live, in-person seminars. But a good live speaker will encourage some interaction among the audience.

Use Humor in Your Presentation

Do you tell jokes in person? Make sarcastic comments?

Why wouldn’t you do it in your webinars then?

Just because your presentation is pre-planned and educational, doesn’t mean you can’t have some humor in it. If the best you can do is open with a cheesy joke, then tell the cheesy joke.

Then acknowledge that the joke is cheesy, explain that you’re nervous and were afraid the presentation would be humorless… and move on.

Photo by Brandi Redd
Photo by Brandi Redd

Don’t Be Perfect

Human beings. Individuals. We make mistakes. Real people do.

You want to create a sense of being in the same room with someone as the give a live presentation. That means that mistakes happen.

I’ve taught thousands of hours of classes and never once, not in a single class, did I go through the whole period without something going wrong.

I’d trip over a cord and unplug the projector (at first, it was an overhead projector). Or I’d stumble on a story. Or call a student by the wrong name. Anything.

Everyone laughs, I laugh at myself, and we move on.

That’s what a real, live presentation looks like.

You can’t plan for those mistakes, but you can acknowledge them when you make them. You also don’t have to rehearse your next webinar ad nauseum to eliminate every stumble.

Remember that the purpose of your webinar is to educate, first. If you offer plenty of value to your attendees, they’ll purchase your products or services.

And since education is a social event now, you need to treat it as such. It’s a discussion, not  a lecture! Field questions from your audience, refer to them by name make everyone feel like they are part of the group.

When you do that, you’ll be creating a social presence in your webinars that is going to lead to better trainings and higher conversions!