Episode 13 – 4 Truths About Gurus and Your Webinar

10563981264_31f7324cd7_zYou should always strive to learn from those who have done more than you. And pick up tips from those who have done less.

But there’s a problem with that pattern. Learning from the Have’s is going to give you those expectations.

Learning from the Have Not’s is going to give you those results. So that isn’t the answer.

The Big Idea here, is to be realistic in your goals and expectations. But if you’ve only listened to the self-proclaimed Gurus, you might not know what’s realistic.

“Self-Proclaimed Guru” has an insulting feel to it. It is. But I’m also lumping in the good guys here, the one’s who are wildly successful and sharing their stories.

It’s just, their story is not your story.

Here are 4 Truths you need to know, going in to your Webinars.

  1. Filling Up a Webinar is Not Easy
    How big is your audience right now? That will determine how easy it is to fill up a Webinar.
    You can get a ton of people registered if you spend enough money in advertising. That’s not a bad route if you know your product sales can cover those costs.
    Most people are not in that position when they host the first one.
    If you’ve got a big, well targeted mailing list, you should do well. They are your fans, they want to hear what you have to say!
    I do NOT recommend buying lists. Chances are it is not very good, and not well targeted to your needs.
    20 attendees in your first Webinar, for a business in it’s early stages, is not bad. Not at all. You’re getting experience, which is extremely valuable. Plus with 20 people, you should be able to make a sale or two if they are well targeted.
    And if it’s a disaster, you can find out what to do next time.
    By the way, once you start filling them up, new issues come up. Because anyone left out could be lost business. It never gets easier.
  2. Their Webinars have Bumps and Bruises, too
    It’s just not that smooth. Not the first one.
    Truthfully, most people will never notice the little bumps. Next week, I’ll talk about the big disasters and how to handle them. But the little bumps… most people never see them.
    Maybe there’s a slide out of place. A piece of equipment isn’t working properly. The recording doesn’t work (you should have a back-up… but I forget sometimes).
    Most people will never know. They are not judging your business as a failure.
    I don’t know about you, but I like real people. Real people have problems.
    One of the lessons I learned in 10 years of teaching was that I don’t have to fake being perfect. While it was never my style to open up, I learned to reveal some weaknesses to the kids. Once they realize you’re a person, they listen a little better.
    Your audience is the same way. No matter how low on the totem pole you may feel in your chosen field, at least some portion of your attendees are looking up to you. That’s why they came. They’ll be excited to know you have real problems… just like them.
  3. Every Webinar Does Not Make 6 Figures
    MOST Webinars do not make 6 figures. Or 5 figures. They don’t all get to 4 figures. Some don’t get a figure.
    And that’s OK.
    When you hear someone talking about how a Webinar made $200,000… you might start thinking that is the mark for success. It’s not.
    How much did you spend for Webinar hosting? How much did you spend on advertising?
    Anything above that number, is a success. It’s a profit. If you make enough to cover your time spent, it’s a big profit.
    Don’t forget that you are building relationships and gathering experience. You may be saving your recording for re-purposing. Profits are not the end-all for Webinar success.
    If you don’t have a $1,000 product to sell… or a $100 product… you should still use Webinars.
    Hit up your list. Spend $50 on advertising if you don’t have a list (do some research for this). Use some free hosting or a free trial. Then go have a ball talking about what you love and try to sell $100 worth of eBooks. That’s a win.
  4. Too Many Questions is the Least of Your Concerns
    I love listening to podcasts. I listen to a lot of the top dogs in the internet marketing industry. And the people I listen to are, I believe, genuinely good people.
    They want to help everyone. And so it is overwhelming to them that they have so many fans asking so many questions.
    You want to help everyone too! So how come at your Webinar there’s only 1 question, and it was “What time does this end?” (that’s happened to me)
    Don’t be concerned if interaction is not through the roof. Most people really need to feel like they know you, just to ask a question. It has nothing to do with them feeling like you know stuff.
    If you have a very successful podcast already, people will have that bond and ask more questions. If you have a successful blog, they might feel that bond. But they’ve never really heard your voice.
    I had a pretty popular blog when I hosted my first webinar. I did not know how to market, and I did not have a true relationship built with my audience.
    Hence, the crickets (or cricket… who asked, “What time does this end?”).
    Do It Anyway
    Webinars are an incredible experience. I get a high from spouting my knowledge to a captivated audience for an 60 to 90 minutes. I love it.
    And I really don’t care, in that moment, how many people were there. It’s only later that I pay attention to the stats. Attendees. Interaction. Sales.
    For those 60 to 90 minutes, I can just live in the moment. Know I’m with a few like-minded people. And share my knowledge with them.

Photo by Gebchack Gonpa / CC BY 2.0

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