Episode 12 – Be Our Guest! Or Not?

12614195503_f5da88e5df_zFor a lot of folks, the fast track to popularity is guests. And that’s okay.

It’s not for me. In fact, I’m really against it.

Not completely, mind you. About 40 episodes of my current Football Coaching Podcast were interviews (through 90 episodes, as of this posting).

Of the 100 or so Webinars I’ve done, about a dozen were only hosted by me. They featured guest presenters.

But I don’t do much of that anymore. I just don’t enjoy it as much.

Easy for me to say, I’m established there. But I don’t intend on doing a lot of that with Webinational.com, either.

Maybe it will take a long time to grow (and a lot of ad money, possibly). But that’s OK.

Here’s my reasoning…

  1. I want to be the expert.
    It’s not that I think people who do lots of interviews on their podcast or host webinars where someone else does most of the talking are not experts.
    But you aren’t hearing their expertise. You hear the expertise of their guest.
    There’s the concept of expert by association. When people hear you talk with a bunch of experts, they start to consider you to be one.
    That’s just not how I want to do it.
  2. I want to steer the ship.
    There’s a certain way I want my webinars to be done. To get someone else to follow that schedule requires a lot of communication.
    And they have to be willing to work on your terms.
    I find that other presenters do not understand the importance of timing. They do not get transitions. They aren’t used to presenting webinars.
    I’ve ended up with 90 minute presentations, poor transitions, no one there for the pitch (doesn’t happen often, but if the presenter is particularly long-winded).
    There are exceptions, for sure. I’ll talk about those.
  3. I hate setting it up.
    In my businesses I’ve worked hard to cut out everything I don’t want to do. Either delegate it, or just quit doing it all together.
    I hate setting up interviews and guests. Everyone’s schedule is different.
    Time zones get confused. Emails go back and forth. Something comes up.
    I’ve ended up with no one to talk to. Putting together a presentation on the fly, or cancelling when there were hundreds of people registered.

That’s a killer.

The organization of interviews and guest presenters is miserable for me.

But There are Good Times for a Guest…

If you don’t mind setting up your guests, and you just love talking to them… then by all means, you should do it. You should do the things that you enjoy.

If you are not an expert, it doesn’t hurt to have guests, either.

For example, if your business model is to follow your journey as you learn to be a Master Cake Baker. But last week you made something completely inedible because the instructions on the Betty Crocker box are pretty confusing.

In that situation, having guests on is a good idea. You get to learn from them, while establishing that expert-by-association feel.

When using Webinars to market an affiliate product, guests are often appropriate as well. If you can have the person who made the product on.

They’ll know the Unique Selling Points (USP) for the product. They know what people are after (hopefully).

Just don’t turn the entire thing over to them and fade into the background. Your biggest concern here is that they won’t deliver value, they’ll just pitch.

Keep steering the presentation back to valuable content. They should give you a run down of the value they’ll be providing. Be prepared to bring them back to it.

There are times when guests are good. But don’t rely on them to build your business!
 

Photo by Frank Kovalcheck / CC BY 2.0

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